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Why marketing seems to be everyone's business.

Perspective

Everyone seems to have a strong opinion about marketing. This can be confounding to the marketers who create it. Most employees, whether they are in engineering, finance, sales or service, have thoughts about how their company should present itself to the world, and how it should get customers. While marketers usually don’t provide direction to t...

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Benchmarking to competitors is benchmarking to mediocrity.

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How to brand your BtoB startup to compete with the “big boys.”

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Battling mediocrity in BtoB marketing.

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How to budget for branding.

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