Our job doesn’t end with delivering the goods. We’re always staying ahead by thinking and sharing our ideas. Here’s a sampling of our thoughts.
While marketers usually don’t provide direction to the engineering or finance teams, it doesn’t stop those teams from sharing their opinions about marketing.
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Four common factors cause marketing teams to be ineffective or disappoint their leadership. Leaders, take note and steer your teams toward peak efficiency.
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It takes constant vigilance to keep a brand fresh and relevant. Companies that defined their brands a few years ago are waking up to realize they have lost relevance.
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Senior executives often fail to see new threats on the horizon that may crush them in just a few years. That’s because they never saw these companies at all.
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Creating a fresh bold, head-turning claim, then deploying it across all marketing assets is a silver bullet many young companies could easily deploy but often do not use.
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B2B companies tend to all say the same things. They use a limited vocabulary of terms that end up sounding like what I call “marketing gobbledy-gook”.
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A team in the same environment each day, with set routines and a consistent set of players will eventually become depleted of the spark that triggers revolutionary ideas.
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Use these steps to create a “message framework”, for consistent selling to customers, employee recruitment and communicating with the press and industry insiders.
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As you plan your budget, consider whether your current brand can be effective. If your messages don’t provide aren't clear, you could be wasting marketing funds.
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Six Sigma is grounded in making decisions based on data to decrease erroneous and ineffective outputs, are marketers already doing Six Sigma? No.
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There are three consistent reasons why sales teams aren’t performing like their executives would like. The good news is that marketing can help address these.
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Recruiting tech talent is a top priority for companies in which the ability to scale depends on the right team. Today, hiring a recruiter or posting on job sites may not be enough.
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