Brian has co-authored five books on motion graphic design. He’s the father of two daughters, and has a passion for live music, biking, and racing cars.
Use these steps to create a “message framework”, for consistent selling to customers, employee recruitment and communicating with the press and industry insiders.
B2B companies tend to all say the same things. They use a limited vocabulary of terms that end up sounding like what I call “marketing gobbledy-gook”.