Lori is the founder of DesignCode Partners, a brand identity and digital design firm that focuses on brand design, website design, informational graphics, collateral, and sales enablement. She is a designer and art director with the rare breadth of expertise that includes the most technical digital projects to the production of printed collateral. Her collaborative style and attention to detail give clients the comfort that what she produces will be right, the first time. Before launching her own business, Lori was Creative Director at Tocquigny where she produced high profile work for clients like Dell, Seagate, Symbol and AMD.
Lori is a wife and proud mother of two who enjoys gardening, sipping wine and biking—but not at the same time.
Use these steps to create a “message framework”, for consistent selling to customers, employee recruitment and communicating with the press and industry insiders.
B2B companies tend to all say the same things. They use a limited vocabulary of terms that end up sounding like what I call “marketing gobbledy-gook”.