Wayne runs Wayne Henninger Communications, where he identifies, polishes, and persuasively communicates the individual stories that set companies apart from their competitors. With his roll-up-the-sleeves work ethic and savvy PR chops, Wayne has established a brand and reputation-building presence for clients for over 25 years. His skills cover all aspects of message development, media relations, speaking engagement coordination, media/blogger angle development, media training, and employee communications. Wayne began working with Tocquigny in 2005 to promote the agency and its clients. That relationship has since grown to the point where Wayne now plays a vital role in all YTBG public relations projects.
Wayne played collegiate basketball. He coaches his three children in baseball, softball, and basketball, and has a bag of sports equipment in the back of his SUV pretty much year-round.
Use these steps to create a “message framework”, for consistent selling to customers, employee recruitment and communicating with the press and industry insiders.
B2B companies tend to all say the same things. They use a limited vocabulary of terms that end up sounding like what I call “marketing gobbledy-gook”.